Every lead, every agent, every closing in one place
Unificar orders your day, automates the follow-up, and never lets a client go cold. Built for real estate teams that live on the chase.
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Backed by propiedades.cr
From Costa Rica's largest real estate portal
Unificar is built inside propiedades.cr, so it knows the business from the inside out: the leads, the response times, and what actually closes a sale.
- 160
- agencies in the network
- 400+
- active agents
- 1
- native integration
How it works
Organize, engage, and lead from a single system
Three ways of working that reinforce each other — no spreadsheets, no lost WhatsApp threads.
Organize
Your whole database, sorted by itself
Collections and smart lists that update themselves by stage, source, agent, or tag. Import by CSV, catch duplicates, and park unowned leads in shared ponds.
- Smart lists with combined filters
- Custom fields and person-to-person relationships
- CSV import and duplicate merging
Engage
Talk to clients without switching apps
Email, text, and call logging straight from the person record. Every conversation lands on one timeline the whole team can read.
- Email and SMS with reusable templates
- Click-to-call with outcome logging
- One shared timeline across the team
Lead
Run the team on real numbers
A deal pipeline with commission and splits worked out for you, automatic lead distribution, and role-based permissions so everyone sees exactly their patch.
- Pipeline with automatic GCI and splits
- Round-robin routing and lead flow rules
- Roles, permissions, and an audit log
Features
Everything a real estate team needs on Monday morning
No modules to buy separately.
My Day
One screen for who to call, what's overdue, what's due today, and which leads just landed.
Smart lists
Segment by stage, source, agent, tags, or days without contact. They keep themselves current.
Unified timeline
Notes, emails, texts, and calls for every client in one history that never goes missing.
Action plans
Task and message sequences that start themselves when a lead arrives or changes stage.
Deal pipeline
Stages, volume, commission, and agent/house splits calculated automatically.
Lead routing
Manual or round-robin assignment, with rules by source and a speed-to-lead queue.
Roles and permissions
Teams, groups, and per-agent visibility, with a full audit log.
API and webhooks
A public REST API, per-integration keys, and signed webhooks to connect whatever you already use.
Native integration
Leads from propiedades.cr arrive on their own
Every enquiry your listings receive on propiedades.cr lands straight in Unificar, already assigned to the right agent with the speed-to-lead clock running. No copy-paste, no leads forgotten in an inbox.
- Leads arrive with their source and the listing they asked about
- Assignment happens automatically under your routing rules
- The action plan starts from minute zero
FAQ
Frequently asked questions
What is Unificar?
Unificar is a real estate CRM: the system where your team keeps its clients, logs every conversation, schedules the follow-up, and runs the deal pipeline through to closing.
Who is it for?
Real estate agencies and independent agents working real lead volume, who need follow-up that doesn't depend on anyone's memory.
Does it integrate with propiedades.cr?
Yes. Leads from your listings on propiedades.cr flow directly into Unificar, with their source, the listing of interest, and agent assignment already resolved.
Is it available in English and Spanish?
Yes. The entire application runs in both English and Spanish, and each team member picks their own language without affecting anyone else.
Can I migrate my existing contacts?
Yes. You can import your database by CSV, and Unificar flags duplicates so you don't end up with the same person twice.
Does it connect to other tools?
Unificar exposes a public REST API with per-integration keys and signed webhooks, so you can connect your website, your forms, or whatever system you already run.
Start following up today
Create your account, import your contacts, and see your day in order in minutes.